Competitive Intelligence + SEO Research

Know Exactly What Your
Competitors Are Doing
Before They Do

Competitive intelligence and SEO competitive analysis for small businesses, founders, and agencies. Free Competitive Snapshot on one of your competitors before you pay a dollar.

Get My Free Snapshot → See How It Works

Every paid report backed by a 7-day money-back guarantee · No phone call required, ever

Your sales team is flying blind
in every competitive deal

These are real things SaaS founders and CMOs say when they reach out to us.

"We're going up against 6 competitors in every deal and our sales team has no battlecards. We keep losing and we don't know why."
— Series B SaaS CMO, HR Tech
"I need a 10-page competitive landscape before our board meeting in two weeks. Nobody on the team has time to pull this together."
— Founder, Project Management SaaS
"We're launching in a new vertical and have no idea who the real players are, what they charge, or how they're positioned."
— VP Marketing, Series A FinTech

Competitive intelligence + SEO research
you can actually act on

Every paid Goodwin Research report combines deep competitive analysis with full SEO competitive intelligence — built from 100% public data and cited on every claim.

📋

Competitor Profiles

Offering, pricing, ICP, GTM motion, and messaging on each competitor we cover — what they do, how they sell, and how they win.

🔍

Competitive SEO Analysis

Top organic keywords each competitor ranks on, the content gaps you can exploit, backlink intelligence, and SERP-feature posture.

💰

Pricing Teardown

Every public tier plus reverse-engineered "contact sales" pricing — surfaced from job posts, customer reviews, partner listings, and archived pages.

💬

Customer Sentiment Teardown

Themed analysis of real customer reviews from G2, Capterra, Reddit, Trustpilot, and app stores — what customers love, hate, and work around.

🎯

Gaps and Openings

Where you can credibly win — written for the person who actually has to act on the findings, not for a slide deck.

⚙️

Operational Gaps Appendix

One to two specific places where workflow automation could buy you an edge over the competition. Optional add-on builds available.

One email gets you started.
No call required, ever.

The free Competitive Snapshot is the trust-builder. The 7-day money-back guarantee is the safety net. Email is the only channel.

1

Tell Us Your Top Competitor

One short email — your business in 2 sentences and the competitor that matters most. No form fields, no calls, no calendar.

2

Get Your Free Snapshot in 48–72 Hours

A 1-page Competitive Snapshot covering their offering, pricing posture, customer sentiment, and one specific opening for your business. Yours to keep regardless.

3

Decide

Continue with a paid engagement that includes the full SEO competitive analysis, or keep the free Snapshot and walk away. No follow-up, no pressure.

4

The Guarantee Carries You

If you continue, every paid report is backed by a 7-day money-back guarantee — free revision or full refund if it doesn't deliver. The risk sits with us.

Three service lines.
One guarantee.

Pick the service mix that fits — competitive intelligence only, SEO research only, or the combined report at a bundle discount. Every paid report is backed by the 7-day money-back guarantee.

Combined column saves $300 / $700 / $1,100 vs. buying CI Battlepack and SEO Sprint separately.

Battlepack
CI only · no SEO
SEO Sprint
SEO only · no CI
Combined
CI + SEO · bundle savings

Starter Battlepack

$1,200 one-off
3 competitors · 7 business days

  • 3 competitor profiles
  • Pricing teardown
  • Customer-sentiment teardown
  • Battlecard pack (3 pages)
  • 1 revision round
  • 7-day guarantee
Order — $1,200

SEO Sprint — Starter

$897 one-off
3 competitors · 5–7 business days

  • Keyword gap matrix
  • Content gap shortlist
  • Backlink intelligence
  • SERP-feature posture
  • 30–60 day quick wins
  • 7-day guarantee
Order — $897

Full Battlepack

$2,500 one-off
5 competitors · 10 business days

  • 5 competitor profiles
  • Full pricing teardown
  • Sentiment teardown
  • Battlecard pack (5 pages)
  • 2 revision rounds
  • 7-day guarantee
Order — $2,500

SEO Sprint — Full

$1,797 one-off
5 competitors · 7–10 business days

  • Expanded keyword gap matrix
  • Deeper content gap shortlist
  • Full backlink intelligence
  • SERP-feature posture (5 comps)
  • Strategic 3–6 month roadmap
  • 7-day guarantee
Order — $1,797

Enterprise Battlepack

$4,500 one-off
Up to 8 competitors · 14 business days

  • Up to 8 competitor profiles
  • + Market sizing
  • Board-ready slide format
  • Unlimited revisions (14 days)
  • Priority written support
  • 7-day guarantee
Order — $4,500

SEO Sprint — Enterprise

$2,997 one-off
Up to 8 competitors · 10–14 business days

  • Comprehensive keyword gap
  • Deep content gap shortlist
  • Backlink intelligence
  • Full SERP-feature posture
  • Board-ready format
  • 7-day guarantee
Order — $2,997
Just need 1 competitor?

Competitor Briefing — $597

Full battlecard + Competitive SEO Snapshot + pricing teardown + customer-sentiment teardown + operational gaps appendix. One competitor, both layers, 5 business days. Ideal entry point for first-time clients or tightly scoped projects.

Order Briefing — $597

The 7-day money-back guarantee.

Applies to every paid report on this page — Battlepacks, SEO Sprints, Combined reports, Briefing, and all retainers. If your report doesn't deliver clear, actionable intelligence, you have 7 days from delivery to choose:

→ Free Revision

Tell us what's missing or off-target — we'll dig deeper at no charge until you're satisfied.

→ Full Refund

No fine print, no clause-checking. One-line note about why, refund processed within 5 business days.

The risk sits with us, not you.

Or — ongoing competitive monitoring

Pause anytime with 30 days notice. Every monthly deliverable carries the same 7-day money-back guarantee.

Starter Retainer

$1,200 /month
3 competitors · quarterly reports + monthly flash briefs

  • Quarterly full intelligence report
  • Monthly competitive flash briefs
  • Written follow-up support
  • Cancel anytime with 30 days notice
  • 7-day guarantee on every deliverable
Subscribe — $1,200/mo

Full Retainer

$2,000 /month
5 competitors · quarterly reports + monthly flash briefs

  • Quarterly full intelligence report
  • Monthly competitive flash briefs
  • Dedicated Notion client portal
  • Priority scheduling
  • Cancel anytime with 30 days notice
  • 7-day guarantee on every deliverable
Subscribe — $2,000/mo

Enterprise Retainer

$3,500 /month
Up to 8 competitors · board-ready format

  • Quarterly board-ready intelligence report
  • Monthly competitive flash briefs
  • Unlimited revisions
  • Dedicated client portal
  • Priority written support — 4 hour response
  • 7-day guarantee on every deliverable
Subscribe — $3,500/mo

Market Command

$2,997 /month
Up to 5 competitors · 4 deliverables/mo · quarterly SEO audit

  • Up to 5 competitors tracked
  • 4 deliverables/month
  • Full Competitive SEO + content audit quarterly
  • Customer-review sentiment refresh quarterly
  • Monthly written strategy briefing
  • One ≤8 hr automation build per quarter
  • 7-day guarantee on every deliverable
Start Command — $2,997/mo

Not sure which fits? Send one email — your business in 2 sentences and your top competitor — and I'll send back a free 1-page Competitive Snapshot plus a recommendation on which service line and tier makes more sense for you.

Free Competitive Snapshot
before you pay a dollar

Send one email. I'll write you a 1-page Competitive Snapshot on the competitor that matters most — their offering, pricing posture, customer sentiment, and one specific opening for your business. 48–72 hours, delivered to your inbox. No call required. If you continue to a paid engagement, the 7-day money-back guarantee carries the rest.

1
Send one short email
2
Free Snapshot in 48–72 hours
3
Decide whether to continue
Get My Free Snapshot →

Request your free Competitive Snapshot

Two questions, one minute. We'll send your 1-page Snapshot within 48–72 hours by email. No call required, no obligation.

Free Competitive Snapshot — Goodwin Research

Tell me your top competitor and I'll send you a 1-page Snapshot covering their offering, pricing, customer sentiment, and one specific opening for your business. Yours to keep regardless.

🔒 No spam, ever. No obligation. Snapshot delivered by email within 48–72 hours.

Why clients pick us
over a typical SEO agency

Most agencies tell you what you should do. We tell you what your competitors are doing — then map your moves around theirs.

Free sample first

No call required, no auto-billing, no trial sign-up. You see the work before paying.

Citations on every claim

No vibes-based "research." Every finding is sourced and verifiable, defensible to your board.

Email-only delivery

Every finding lands in your inbox in writing — searchable, forwardable, and timestamped.

7-day money-back guarantee

Free revision or full refund if a paid report doesn't deliver. The risk sits with us, not you. Applies to every paid report on this page.

Submit Your Project Requirements

Fill this out after your payment is confirmed. This is everything I need to begin your report.

Project Requirements — Goodwin Research

All fields marked * are required. I'll confirm receipt and send your expected delivery date by email within one business day.

CI context — fill if you ordered a Battlepack, Retainer, Combined, Briefing, Edge, or Command

SEO context — fill if you ordered an SEO Sprint, Combined, Briefing, Edge, or Command

Logistics

Your information is confidential and used only to complete your report. I'll confirm receipt by email within one business day with the expected delivery date and any clarifying questions. The 7-day money-back guarantee begins on the day your report is delivered.

Client Support

Have a question about your report?

Submit any follow-up questions, revision requests, or refund requests by email. Detailed written response within one business day, every time.

Email joseph@goodwinresearch.com →
JG

Hi, I'm Joseph Goodwin

I run Goodwin Research — a competitive intelligence and SEO research practice built for small businesses, founders, and agencies who need to understand their competitive landscape but don't have the budget for enterprise CI tools, a dedicated SEO analyst, or a full-time competitive function.

Three service lines, one brand: classic competitive-intelligence Battlepacks and Retainers, SEO competitive analysis Sprints, and Combined CI + SEO reports with bundle savings — plus monthly retainers for ongoing tracking. Every paid report is built from 100% public data, cited on every claim, and backed by the 7-day money-back guarantee.

Joseph Goodwin LLC · Prineville, Oregon · joseph@goodwinresearch.com